Since 2012 I am an Assistant Professor of Marketing at VU University Amsterdam where I enjoy to research sustainable consumers’ choices and to educate students about research methods. I am very interested in understanding why people make sustainable or less sustainable food choices and how culture and society might affect people’s motivations.
I was trained as a sociologist at University of Amsterdam (UvA) and obtained my master degree by completing the research master in Social Sciences in 2006. In 2011, I defended my PhD in Methods and Statistics at Tilburg University treating a mixed methods study on the quality of survey questions. Since I started to work at VU University Amsterdam, I focus on understanding the (lack of) motivation among consumers for environmentally friendly behavior. Recently I picked up an interest in Natural Language Processing and I try to integrate these methods in my current projects on meat consumption, sustainability claims, and plastic packaging. I have published in Journal of Environmental Psychology, Marketing Letters, Sociological Methodology, Methodology, Cross Cultural Research and Field Methods.
Mostly, I teach methods and statistics to business students at the bachelor and master level. The main topics are inferential statistics, cluster analysis, regression analysis, and Natural Language Processing (NLP). Nowadays, I use R in most courses, and have created some instruction videos using R (see youtube). One course I teach is not about methods, and gives students an insight in how to market sustainable innovations successfully. In 2016, I developed the course named Data analysis in R for the VU Amsterdam Summer School which has been taught by me every summer.
contact@meikemorren.com